Persuasive writing (Lesson 5: How to Help Our Environment)

The five characteristics

1. Clear opinion or point of view: the writer states their position clearly.
2. Strong reasons and evidence: reasons, facts, examples or statistics support the opinion.
3. Emotional appeal: words that make the reader feel something — fear, hope, guilt or pride.
4. Persuasive language: must, should, need to, important, urgent, we all know, clearly, obviously, and rhetorical questions such as "What will happen if we do nothing?"
5. Call to action: tells the reader what to do after reading.

The article's argument in three moves

• Problem: worldwide issues such as climate change, poverty and hunger seem impossible for one person to affect.
• Claim: these problems can't be ignored and require collective action; small but meaningful steps combine into a huge impact.
• Call to action: reduce waste, support ethical businesses, advocate for fair policies — and recognise that every positive action contributes to a larger solution.

Language to reuse

Essay task

• Write a persuasive essay of 180–200 words on "Small Actions, Big Impact".
• Keep one claim, two reasons with evidence, one emotional appeal, and a final call to action.